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Wiley

22 Irrefutable Laws of Advertising (and When to Violate Them)

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Title: 22 Irrefutable Laws of Advertising (and When to Violate Them)
Author: Newman, Michael
ISBN: 9780470821060
Publisher: Wiley
Published: 2004
Binding: Regular Hardback
Language: English
Condition: Used: Very Good
Clean, unmarked copy with some edge wear. Good binding. Dust jacket included if issued with one. We ship in recyclable American-made mailers. 100% money-back guarantee on all orders.

B 1365821

Publisher Description:
A breakthrough guide to the universal principles underlying great advertising
Written by an all-star team of international advertising professionals, this guide offers readers a lively, in-depth exploration of advertising principles as they are understood and applied by many of the world's most respected advertising experts. Each chapter features numerous illustrations, case studies and vignettes, and reproductions of print ads and TV commercial stills.
Michael Newman (Palm Beach, Australia) is a former Executive Creative Director of Saatchi & Saatchi Australia and Director of the Worldwide Toyota Board. While at Saatchi, he was Australia's most awarded creative director.