{"product_id":"american-icon-alan-mulally-and-the-fight-to-save-ford-motor-company","title":"American Icon: Alan Mulally and the Fight to Save Ford Motor Company","description":"\u003cbody\u003e\n\u003cb\u003eTitle: \u003c\/b\u003eAmerican Icon: Alan Mulally and the Fight to Save Ford Motor Company\n\u003cbr\u003e\u003cb\u003eAuthor: \u003c\/b\u003eBryce G Hoffman\n\u003cbr\u003e\u003cb\u003eISBN: \u003c\/b\u003e9780307886064\n\u003cbr\u003e\u003cb\u003ePublisher: \u003c\/b\u003eCrown Currency\n\u003cbr\u003e\u003cb\u003ePublished: \u003c\/b\u003e2013\n\u003cbr\u003e\u003cb\u003eBinding: \u003c\/b\u003ePaperback\n\u003cbr\u003e\u003cb\u003eLanguage: \u003c\/b\u003eEnglish\n\u003cbr\u003e\u003cb\u003eEdition: \u003c\/b\u003eReprint\n\u003cbr\u003e\u003cb\u003eCondition Note: \u003c\/b\u003eExcellent, unmarked copy with little wear and tight binding. We ship in recyclable American-made mailers. 100% money-back guarantee on all orders.\n\u003cbr\u003e\u003cb\u003ePublisher Description: \u003c\/b\u003e\u003cp\u003e\u003cb\u003eThe inside story of the epic turnaround of Ford Motor Company under the leadership of CEO Alan Mulally. \u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003eAt the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. \u003cp\u003e\u003c\/p\u003eUnder the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dys­functional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way the Ford family--America's last great industrial dynasty--could hold on to their company. \u003cp\u003e\u003c\/p\u003eMulally and his team pulled off one of the great­est comebacks in business history. As the rest of Detroit collapsed, Ford went from the brink of bankruptcy to being the most profitable automaker in the world.\u003ci\u003e American Icon\u003c\/i\u003e is the compelling, behind-the-scenes account of that epic turnaround. \u003cp\u003e\u003c\/p\u003eIn one of the great management narratives of our time, Hoffman puts the reader inside the boardroom as Mulally uses his celebrated Business Plan Review meet­ings to drive change and force Ford to deal with the painful realities of the American auto industry. \u003cp\u003e\u003c\/p\u003eHoffman was granted unprecedented access to Ford's top executives and top-secret company documents. He spent countless hours with Alan Mulally, Bill Ford, the Ford family, former executives, labor leaders, and company directors. In the bestselling tradition of \u003ci\u003eToo Big to Fail\u003c\/i\u003e and \u003ci\u003eThe Big Short\u003c\/i\u003e, \u003ci\u003eAmerican Icon\u003c\/i\u003e is narrative nonfiction at its vivid and colorful best.\u003c\/body\u003e","brand":"Crown Currency","offers":[{"title":"American Icon: Alan Mulally and the Fight to Save Ford Motor Company | Bryce G Hoffman | Paperback | 9780307886064 | Used: Like New | Business \u0026 Personal Finance 1648810","offer_id":48417574813848,"sku":"1648810","price":7.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0492\/1609\/4360\/files\/71ROC6LFTOL.jpg?v=1773335285","url":"https:\/\/roundaboutbookstore.com\/products\/american-icon-alan-mulally-and-the-fight-to-save-ford-motor-company","provider":"Roundabout Books","version":"1.0","type":"link"}