{"product_id":"deviate-the-science-of-seeing-differently","title":"Deviate: The Science of Seeing Differently","description":"\u003cbody\u003e\n\u003cb\u003eTitle: \u003c\/b\u003eDeviate: The Science of Seeing Differently\n\u003cbr\u003e\u003cb\u003eAuthor: \u003c\/b\u003eBeau Lotto\n\u003cbr\u003e\u003cb\u003eISBN: \u003c\/b\u003e9780316300193\n\u003cbr\u003e\u003cb\u003ePublisher: \u003c\/b\u003eGrand Central Publishing\n\u003cbr\u003e\u003cb\u003ePublished: \u003c\/b\u003e2017\n\u003cbr\u003e\u003cb\u003eBinding: \u003c\/b\u003eHardcover\n\u003cbr\u003e\u003cb\u003eLanguage: \u003c\/b\u003eEnglish\n\u003cbr\u003e\u003cb\u003eEdition: \u003c\/b\u003eIllustrated\n\u003cbr\u003e\u003cb\u003eNumber of Pages: \u003c\/b\u003e352\n\u003cbr\u003e\u003cb\u003eCondition Note: \u003c\/b\u003eExcellent, unmarked copy with little wear and tight binding. We ship in recyclable American-made mailers. 100% money-back guarantee on all orders.\n\u003cbr\u003e\u003cb\u003ePublisher Description: \u003c\/b\u003e\u003cb\u003eBeau Lotto, the world-renowned neuroscientist, entrepreneur, and two-time TED speaker, takes us on a tour of how we perceive the world, and how disrupting it leads us to create and innovate.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e Perception is the foundation of human experience, but few of us understand why we see what we do, much less how. By revealing the startling truths about the brain and its perceptions, Beau Lotto shows that the next big innovation is not a new technology: it is a new way of seeing. \u003cp\u003e\u003c\/p\u003e In his first major book, Lotto draws on over two decades of pioneering research to explain that our brain didn't evolve to see the world accurately. It can't! Visually stunning, with entertaining illustrations and optical illusions throughout, and with clear and comprehensive explanations of the science behind how our perceptions operate, \u003ci\u003eDeviate\u003c\/i\u003e will revolutionize the way you see yourself, others and the world. \u003cp\u003e\u003c\/p\u003e With this new understanding of how the brain functions, \u003ci\u003eDeviate\u003c\/i\u003e is not just an illuminating account of the neuroscience of thought, behavior, and creativity: it is a call to action, enlisting readers in their own journey of self-discovery.\u003c\/body\u003e","brand":"Grand Central Publishing","offers":[{"title":"Deviate: The Science of Seeing Differently | Beau Lotto | Hardcover | 9780316300193 | Used: Like New | Back Stacks F 1763472","offer_id":49287634223256,"sku":"1763472","price":9.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0492\/1609\/4360\/files\/813L8bAN2BL.jpg?v=1781893145","url":"https:\/\/roundaboutbookstore.com\/products\/deviate-the-science-of-seeing-differently","provider":"Roundabout Books","version":"1.0","type":"link"}