{"product_id":"hacking-growth-how-todays-fastest-growing-companies-drive-breakout-success","title":"Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success","description":"\u003cbody\u003e\n\u003cb\u003eTitle: \u003c\/b\u003eHacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success\n\u003cbr\u003e\u003cb\u003eAuthor: \u003c\/b\u003eSean Ellis\n\u003cbr\u003e\u003cb\u003eISBN: \u003c\/b\u003e9780451497215\n\u003cbr\u003e\u003cb\u003ePublisher: \u003c\/b\u003eCrown Currency\n\u003cbr\u003e\u003cb\u003ePublished: \u003c\/b\u003e2017\n\u003cbr\u003e\u003cb\u003eBinding: \u003c\/b\u003eHardcover\n\u003cbr\u003e\u003cb\u003eLanguage: \u003c\/b\u003eEnglish\n\u003cbr\u003e\u003cb\u003eNumber of Pages: \u003c\/b\u003e320\n\u003cbr\u003e\u003cb\u003eCondition Note: \u003c\/b\u003eClean, unmarked copy with some edge wear. Good binding. Dust jacket included if issued with one. We ship in recyclable American-made mailers. 100% money-back guarantee on all orders.\n\u003cbr\u003e\u003cb\u003ePublisher Description: \u003c\/b\u003e\u003cb\u003eThe definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003eIt seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace's sorry step-brother, and Uber was a scrappy upstart that didn't stand a chance against the Goliath that was New York City Yellow Cabs. \u003cp\u003e\u003c\/p\u003eSo how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn't explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies' extraordinary rise. That methodology is called Growth Hacking, and it's practitioners include not just today's hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers. \u003cp\u003e\u003c\/p\u003eThink of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses \u003ci\u003ecustomers\u003c\/i\u003e attaining them, retaining them, engaging them, and motivating them to come back and buy more. \u003cbr\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003eAn accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and \"spaghetti-on-the-wall\" approaches with more consistent, replicable, cost-effective, and data-driven results.\u003c\/body\u003e","brand":"Crown Currency","offers":[{"title":"Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success | Sean Ellis | Hardcover | 9780451497215 | Used: Very Good | Back Stacks A 1751146","offer_id":48883966574744,"sku":"1751146","price":10.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0492\/1609\/4360\/files\/71H2H6qp8TL.jpg?v=1776479233","url":"https:\/\/roundaboutbookstore.com\/products\/hacking-growth-how-todays-fastest-growing-companies-drive-breakout-success","provider":"Roundabout Books","version":"1.0","type":"link"}