{"product_id":"mastering-the-dynamics-of-innovation-revised","title":"Mastering the Dynamics of Innovation (Revised)","description":"\u003cbody\u003e\n\u003cb\u003eTitle: \u003c\/b\u003eMastering the Dynamics of Innovation (Revised)\n\u003cbr\u003e\u003cb\u003eAuthor: \u003c\/b\u003eJames M Utterback\n\u003cbr\u003e\u003cb\u003eISBN: \u003c\/b\u003e9780875847405\n\u003cbr\u003e\u003cb\u003ePublisher: \u003c\/b\u003eHarvard Business Review Press\n\u003cbr\u003e\u003cb\u003ePublished: \u003c\/b\u003e1996\n\u003cbr\u003e\u003cb\u003eBinding: \u003c\/b\u003ePaperback\n\u003cbr\u003e\u003cb\u003eLanguage: \u003c\/b\u003eEnglish\n\u003cbr\u003e\u003cb\u003eEdition: \u003c\/b\u003e2nd\n\u003cbr\u003e\u003cb\u003eNumber of Pages: \u003c\/b\u003e288\n\u003cbr\u003e\u003cb\u003eCondition Note: \u003c\/b\u003eClean, unmarked copy with some edge wear. Good binding. Dust jacket included if issued with one. We ship in recyclable American-made mailers. 100% money-back guarantee on all orders.\n\u003cbr\u003e\u003cb\u003ePublisher Description: \u003c\/b\u003eThe author presents a compelling look at how innovation transforms industries, raising the fortunes of some firms while destroying others. The book draws on the rich history of innovation by inventors and entrepreneurs--ranging from the birth of typewriters to the emergence of personal computers, gas lamps to fluorescent lighting, George Eastman's amateur photography to electronic imaging--to develop a practical model for how innovation enters an industry, how mainstream firms typically respond, and how--over time--new and old players wrestle for dominance. Utterback asserts that existing organizations must consistently abandon past success and embrace innovation--even when it undermines their traditional strengths. He sets forth a strategy to do so, and identifies the responsibilities of managers to lead and focus that effort.\u003cp\u003e Mastering the Dynamics of Innovation offers a pioneering model for how innovation unsettles industries and firms, and features fascinating histories of new product developments and strategies for nurturing innovation. \"The most valuable book I've read in years. . . . The analysis is brilliant.\"--Tom Peters. Available August 1996.\u003c\/p\u003e\n\u003c\/body\u003e","brand":"Harvard Business Review Press","offers":[{"title":"Mastering the Dynamics of Innovation (Revised) | James M Utterback | Paperback | 9780875847405 | Used: Very Good | Back Stacks D 1759912","offer_id":49199018967192,"sku":"1759912","price":9.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0492\/1609\/4360\/files\/81UYyzyH9JL.jpg?v=1780693549","url":"https:\/\/roundaboutbookstore.com\/products\/mastering-the-dynamics-of-innovation-revised","provider":"Roundabout Books","version":"1.0","type":"link"}