{"product_id":"mclibel-burger-culture-on-trial","title":"McLibel: Burger Culture on Trial","description":"\u003cbody\u003e\n\u003cb\u003eTitle: \u003c\/b\u003eMcLibel: Burger Culture on Trial\n\u003cbr\u003e\u003cb\u003eAuthor: \u003c\/b\u003eJohn Vidal\n\u003cbr\u003e\u003cb\u003eISBN: \u003c\/b\u003e9781565844117\n\u003cbr\u003e\u003cb\u003ePublisher: \u003c\/b\u003eThe New Press\n\u003cbr\u003e\u003cb\u003ePublished: \u003c\/b\u003e1997\n\u003cbr\u003e\u003cb\u003eBinding: \u003c\/b\u003eHardcover\n\u003cbr\u003e\u003cb\u003eLanguage: \u003c\/b\u003eEnglish\n\u003cbr\u003e\u003cb\u003eEdition: \u003c\/b\u003eFirst Edition\n\u003cbr\u003e\u003cb\u003eCondition Note: \u003c\/b\u003eClean, unmarked copy with some edge wear. Good binding. Dust jacket included if issued with one. We ship in recyclable American-made mailers. 100% money-back guarantee on all orders.\n\u003cbr\u003e\u003cb\u003ePublisher Description: \u003c\/b\u003e\u003cp\u003e\u003ci\u003eMcLibel \u003c\/i\u003eis the unlikely but true story of how a pamphlet called \"What's Wrong with McDonald's?\" led to the longest trial in British history. In what has become front-page news around the globe, the trial pitted the multibillion dollar corporation against five members of London Greenpeace accused by McDonald's of libel. Three activists capitulated and apologized; two persevered.\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eMcLibel\u003c\/i\u003e tells the story of the \"McLibel Two\" and the two-and-a-half-year trial in which the jeans-clad and impoverished defendants represented themselves against the best powdered-wig lawyers McDonald's could buy.\u003c\/p\u003e\n\u003cp\u003eDoes the fast-food chain exploit children? Depress wages? Level South and Central American rain forests? Subject its cattle and chicken to mass slaughters? A final chapter explores these allegations and details the $98,000 verdict against the activists Morris and Steel, which is widely viewed as a moral victory for the defendants and a public relations fiasco for McDonald's.\u003c\/p\u003e\n\u003cp\u003eEnvironmental reporter John Vidal covered all two and a half years of the trial. In the tradition of Michael Moore's \u003ci\u003eRoger and Me\u003c\/i\u003e, he brings this David and Goliath story to life, shedding light on the corporate machinations of a secretive multinational company, the British legal system, and the implications for any individuals inclined to critique a $30-billion-a-year powerhouse.\u003c\/p\u003e\n\u003cbr\u003e\n\u003c\/body\u003e","brand":"The New Press","offers":[{"title":"McLibel: Burger Culture on Trial | John Vidal | Hardcover | 9781565844117 | Used: Very Good | Business \u0026 Personal Finance 1623000","offer_id":48420135731352,"sku":"1623000","price":7.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0492\/1609\/4360\/files\/6163d1phfFL.jpg?v=1773338567","url":"https:\/\/roundaboutbookstore.com\/products\/mclibel-burger-culture-on-trial","provider":"Roundabout Books","version":"1.0","type":"link"}