{"product_id":"momfluenced-inside-the-maddening-picture-perfect-world-of-mommy-influencer-culture","title":"Momfluenced: Inside the Maddening, Picture-Perfect World of Mommy Influencer Culture","description":"\u003cbody\u003e\n\u003cb\u003eTitle: \u003c\/b\u003eMomfluenced: Inside the Maddening, Picture-Perfect World of Mommy Influencer Culture\n\u003cbr\u003e\u003cb\u003eAuthor: \u003c\/b\u003eSara Petersen\n\u003cbr\u003e\u003cb\u003eISBN: \u003c\/b\u003e9780807006634\n\u003cbr\u003e\u003cb\u003ePublisher: \u003c\/b\u003eBeacon Press\n\u003cbr\u003e\u003cb\u003ePublished: \u003c\/b\u003e2023\n\u003cbr\u003e\u003cb\u003eBinding: \u003c\/b\u003eHardcover\n\u003cbr\u003e\u003cb\u003eLanguage: \u003c\/b\u003eEnglish\n\u003cbr\u003e\u003cb\u003eNumber of Pages: \u003c\/b\u003e320\n\u003cbr\u003e\u003cb\u003eCondition Note: \u003c\/b\u003eExcellent, unmarked copy with little wear and tight binding. We ship in recyclable American-made mailers. 100% money-back guarantee on all orders.\n\u003cbr\u003e\u003cb\u003ePublisher Description: \u003c\/b\u003e\u003cb\u003eHow momfluencer culture impacts women psychologically as consumers, as performers of their stories, and as mothers\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eOn Instagram, the private work of mothering is turned into a public performance, generating billions of dollars. The message is simple: we're all just a couple of clicks away from a better, more beautiful experience of motherhood. \u003cp\u003e\u003c\/p\u003eLinen-clad momfluencers hawking essential oils, parenting manuals, baby slings, and sponsored content for Away suitcases make us want to forget that the reality of mothering in America is an isolating, exhausting, almost wholly unsupported endeavor. In a culture which denies mothers basic human rights, it feels good to click \"purchase now\" on whatever a momfluencer might be selling. It feels good to hope. \u003cp\u003e\u003c\/p\u003eMomfluencers are just like us, except they aren't. They are mothers, yes. They are also marketing strategists, content creators, lighting experts, advertising executives, and artists. They are businesswomen. The most successful momfluencers offer content that differs very little from what we used to find in glossy women's magazines like \u003ci\u003eGlamour\u003c\/i\u003e and \u003ci\u003eReal Simple\u003c\/i\u003e, only they're churning it out daily and that content is their lives. \u003cp\u003e\u003c\/p\u003eWe flock to momfluencers to learn about fashion, wellness, parenting, politics, and to find Brooklyn-designed crib sheets printed with radishes. Chances are, if you're a mother reading this (and maybe even if you're not!), you are an arm's length away from something you've purchased because a momfluencer made it look good. \u003cp\u003e\u003c\/p\u003eDrawing on her own fraught relationship to momfluencer culture, Sara Petersen incorporates pop culture analysis and interviews with prominent momfluencers and experts (psychologists, academics, technologists) to explore the glorification of the ideal mama online with both humor and empathy. At home on a bookshelf with Lyz Lenz's \u003ci\u003eBelabored\u003c\/i\u003e and Jia Tolentino's \u003ci\u003eTrick Mirror\u003c\/i\u003e, \u003ci\u003eMomfluenced\u003c\/i\u003e argues that momfluencers don't simply sell mothers on the benefits of bamboo diapers, they sell us the dream of motherhood itself, a dream tangled up in whiteness, capitalism, and the heteronormative nuclear family. \u003cp\u003e\u003c\/p\u003e\n\u003ci\u003eMomfluenced\u003c\/i\u003e considers what it means to define motherhood for ourselves when society is determined to define motherhood for us.\u003c\/body\u003e","brand":"Beacon Press","offers":[{"title":"Momfluenced: Inside the Maddening, Picture-Perfect World of Mommy Influencer Culture | Sara Petersen | Hardcover | 9780807006634 | Used: Like New | Sociology 1716142 (temp: 25)","offer_id":48927903318168,"sku":"1716142","price":7.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0492\/1609\/4360\/files\/71ZJ0cSknEL.jpg?v=1777058338","url":"https:\/\/roundaboutbookstore.com\/products\/momfluenced-inside-the-maddening-picture-perfect-world-of-mommy-influencer-culture","provider":"Roundabout Books","version":"1.0","type":"link"}