{"product_id":"new-typography","title":"New Typography","description":"\u003cbody\u003e\n\u003cb\u003eTitle: \u003c\/b\u003eNew Typography\n\u003cbr\u003e\u003cb\u003eAuthor: \u003c\/b\u003eJan Tschichold\n\u003cbr\u003e\u003cb\u003eISBN: \u003c\/b\u003e9780520071476\n\u003cbr\u003e\u003cb\u003ePublisher: \u003c\/b\u003eUniversity of California Press\n\u003cbr\u003e\u003cb\u003ePublished: \u003c\/b\u003e1998\n\u003cbr\u003e\u003cb\u003eBinding: \u003c\/b\u003ePaperback\n\u003cbr\u003e\u003cb\u003eLanguage: \u003c\/b\u003eEnglish\n\u003cbr\u003e\u003cb\u003eCondition Note: \u003c\/b\u003eClean, unmarked copy with some edge wear. Good binding. Dust jacket included if issued with one. We ship in recyclable American-made mailers. 100% money-back guarantee on all orders.\n\u003cbr\u003e\u003cb\u003ePublisher Description: \u003c\/b\u003eSince its initial publication in Berlin in 1928, Jan Tschichold's \u003ci\u003eThe New Typography\u003c\/i\u003e has been recognized as the definitive treatise on book and graphic design in the machine age. At once a key theoretical document of Central European modernism between the world wars and an invaluable source of working principles for the practicing designer, this classic work enjoys the reputation among book artists that Le Corbusier's \u003ci\u003eToward a New Architecture\u003c\/i\u003e has long held among architects. \u003cp\u003e\u003c\/p\u003eThe book's legendary renown is certain to increase with the long-overdue appearance of this first English translation, published in a form that reflects Tschichold's original typography and design. Ranging from theoretical discussions of typography in the age of photography and mechanical standardization to practical considerations in the design of business forms, \u003ci\u003eThe New Typography\u003c\/i\u003e remains essential reading for designers, art historians, and all those concerned with the evolution of visual communication in the twentieth century.\u003c\/body\u003e","brand":"University of California Press","offers":[{"title":"New Typography | Jan Tschichold | Paperback | 9780520071476 | Used: Very Good | Architecture \u0026 Design 1688262 (temp: 7)","offer_id":48751500591256,"sku":"1688262","price":7.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0492\/1609\/4360\/files\/41fMWb5TQeL.jpg?v=1773957858","url":"https:\/\/roundaboutbookstore.com\/products\/new-typography","provider":"Roundabout Books","version":"1.0","type":"link"}