{"product_id":"nike-culture-the-sign-of-the-swoosh","title":"Nike Culture: The Sign of the Swoosh","description":"\u003cbody\u003e\n\u003cb\u003eTitle: \u003c\/b\u003eNike Culture: The Sign of the Swoosh\n\u003cbr\u003e\u003cb\u003eArtist or Composer: \u003c\/b\u003eRobert Goldman\n\u003cbr\u003e\u003cb\u003eUPC: \u003c\/b\u003e9780761961499\n\u003cbr\u003e\u003cb\u003eLabel: \u003c\/b\u003eSAGE Publications Ltd\n\u003cbr\u003e\u003cb\u003eReleased: \u003c\/b\u003e1998\n\u003cbr\u003e\u003cb\u003eFormat: \u003c\/b\u003ePaperback\n\u003cbr\u003e\u003cb\u003eLanguage: \u003c\/b\u003eEnglish\n\u003cbr\u003e\u003cb\u003eEdition: \u003c\/b\u003e1\n\u003cbr\u003e\u003cb\u003eNumber of Pages: \u003c\/b\u003e208\n\u003cbr\u003e\u003cb\u003eCondition Note: \u003c\/b\u003eDisc, case and artwork in excellent condition with little sign of use. We ship in recyclable American-made mailers. 100% money-back guarantee on all orders.\n\u003cbr\u003e\u003cb\u003ePublisher Description: \u003c\/b\u003eThis book is one of the first to take an in-depth look at how an advertising image works. It situates the \u003ci\u003eNike swoosh\u003c\/i\u003e logo in terms of political economy, sociology, culture and semiotics. \u003cp\u003e\u003cb\u003eNike Culture\u003c\/b\u003e describes and deconstructs the themes and structures of Nike′s advertising, outlines the contradictions between image and practice, and explores the logic of the sign economy. In addition, by focusing on issues revolving around representations of race, class and gender, the desire for both community and recognition, and the construction of sport as a spiritual enterprise, the book offers insights into the cultural contradictions embedded in sports culture.\u003c\/p\u003e\n\u003c\/body\u003e","brand":"SAGE Publications Ltd","offers":[{"title":"Nike Culture: The Sign of the Swoosh | Robert Goldman | Paperback | 9780761961499 | Used: Like New | Back Stacks H 1749015","offer_id":48856534778008,"sku":"1749015","price":11.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0492\/1609\/4360\/files\/51xo_YGnPPL.jpg?v=1775585360","url":"https:\/\/roundaboutbookstore.com\/products\/nike-culture-the-sign-of-the-swoosh","provider":"Roundabout Books","version":"1.0","type":"link"}