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Portfolio

Purple Cow: Transform Your Business by Being Remarkable (2003. Corr. 2nd Printing)

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Title: Purple Cow: Transform Your Business by Being Remarkable (2003. Corr. 2nd Printing)
Author: Seth Godin
ISBN: 9781591840213
Publisher: Portfolio
Published: 2003
Binding: Hardcover
Language: English
Condition: Used: Near Fine
Excellent, unmarked copy with little wear and tight binding. We ship in recyclable American-made mailers. 100% money-back guarantee on all orders.

B 1616625

Publisher Description:
Godin uses the principle of the Purple Cow to show businesses how to leave behind their boring marketing strategies and stand out from the herd. Risky, edgy, and enlightening, Purple Cow will stand with Malcolm Gladwell's The Tipping Point and Godin's other books as classics of business innovation.