{"product_id":"small-data-the-tiny-clues-that-uncover-huge-trends","title":"Small Data: The Tiny Clues That Uncover Huge Trends","description":"\u003cbody\u003e\n\u003cb\u003eTitle: \u003c\/b\u003eSmall Data: The Tiny Clues That Uncover Huge Trends\n\u003cbr\u003e\u003cb\u003eAuthor: \u003c\/b\u003eMartin Lindstrom\n\u003cbr\u003e\u003cb\u003eISBN: \u003c\/b\u003e9781250080684\n\u003cbr\u003e\u003cb\u003ePublisher: \u003c\/b\u003eSt. Martin's Press\n\u003cbr\u003e\u003cb\u003ePublished: \u003c\/b\u003e2016\n\u003cbr\u003e\u003cb\u003eBinding: \u003c\/b\u003eHardcover\n\u003cbr\u003e\u003cb\u003eLanguage: \u003c\/b\u003eEnglish\n\u003cbr\u003e\u003cb\u003eCondition Note: \u003c\/b\u003eExcellent, unmarked copy with little wear and tight binding. We ship in recyclable American-made mailers. 100% money-back guarantee on all orders.\n\u003cbr\u003e\u003cb\u003ePublisher Description: \u003c\/b\u003e\u003cp\u003e\u003cb\u003eMartin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of \"small data\" in his quest to discover the next big thing\u003c\/b\u003e \u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003eHired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers' homes, carefully observing every detail in order to uncover their hidden desires, and, ultimately, the clues to a multi-million dollar product. \u003cp\u003e\u003c\/p\u003eLindstrom connects the dots in this globetrotting narrative that will enthrall enterprising marketers, as well as anyone with a curiosity about the endless variations of human behavior. You'll learn... \u003cp\u003e\u003c\/p\u003e- How a noise reduction headset at 35,000 feet led to the creation of Pepsi's new trademarked signature sound.\u003cbr\u003e- How a worn down sneaker discovered in the home of an 11-year-old German boy led to LEGO's incredible turnaround.\u003cbr\u003e- How a magnet found on a fridge in Siberia resulted in a U.S. supermarket revolution.\u003cbr\u003e- How a toy stuffed bear in a girl's bedroom helped revolutionize a fashion retailer's 1,000 stores in 20 different countries.\u003cbr\u003e- How an ordinary bracelet helped Jenny Craig increase customer loyalty by 159% in less than a year.\u003cbr\u003e- How the ergonomic layout of a car dashboard led to the redesign of the Roomba vacuum.\u003c\/body\u003e","brand":"St. Martin's Press","offers":[{"title":"Small Data: The Tiny Clues That Uncover Huge Trends | Martin Lindstrom | Hardcover | 9781250080684 | Used: Like New | Business \u0026 Personal Finance 1642111","offer_id":48417696874648,"sku":"1642111","price":7.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0492\/1609\/4360\/files\/71nS2IBkWlL.jpg?v=1773335450","url":"https:\/\/roundaboutbookstore.com\/products\/small-data-the-tiny-clues-that-uncover-huge-trends","provider":"Roundabout Books","version":"1.0","type":"link"}