{"product_id":"the-copywriters-handbook-a-step-by-step-guide-to-writing-copy-that-sells-3rd-edition","title":"The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells, 3rd Edition","description":"\u003cbody\u003e\n\u003cb\u003eTitle: \u003c\/b\u003eThe Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells, 3rd Edition\n\u003cbr\u003e\u003cb\u003eAuthor: \u003c\/b\u003eRobert W. Bly\n\u003cbr\u003e\u003cb\u003eISBN: \u003c\/b\u003e9780805078046\n\u003cbr\u003e\u003cb\u003ePublisher: \u003c\/b\u003eHolt Paperbacks\n\u003cbr\u003e\u003cb\u003ePublished: \u003c\/b\u003e2006\n\u003cbr\u003e\u003cb\u003eBinding: \u003c\/b\u003ePaperback\n\u003cbr\u003e\u003cb\u003eLanguage: \u003c\/b\u003eEnglish\n\u003cbr\u003e\u003cb\u003eEdition: \u003c\/b\u003e3rd\n\u003cbr\u003e\u003cb\u003eNumber of Pages: \u003c\/b\u003e432\n\u003cbr\u003e\u003cb\u003eCondition Note: \u003c\/b\u003eExcellent, unmarked copy with little wear and tight binding. We ship in recyclable American-made mailers. 100% money-back guarantee on all orders.\n\u003cbr\u003e\u003cb\u003ePublisher Description: \u003c\/b\u003e\u003cp\u003e\u003cb\u003eThe classic guide to copywriting, now in an entirely updated third edition\u003c\/b\u003e \u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003eThis is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention--and sell more products. \u003cp\u003e\u003c\/p\u003eAmong the tips revealed are: \u003cbr\u003e- eight headlines that work--and how to use them\u003cbr\u003e- eleven ways to make your copy more readable\u003cbr\u003e- fifteen ways to open a sales letter\u003cbr\u003e- the nine characteristics of successful print ads\u003cbr\u003e- how to build a successful freelance copywriting practice\u003cbr\u003e- fifteen techniques to ensure your e-mail marketing message is opened \u003cp\u003e\u003c\/p\u003eThis thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, \u003ci\u003eThe Copywriter's Handbook\u003c\/i\u003e remains the ultimate guide for people who write or work with copy. \u003cp\u003e\u003c\/p\u003eI don't know a single copywriter whose work would not be improved by reading this book. --David Ogilvy\u003c\/body\u003e","brand":"Holt Paperbacks","offers":[{"title":"The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells, 3rd Edition | Robert W. Bly | Paperback | 9780805078046 | Used: Like New | Back Stacks G 1768010","offer_id":49517529563288,"sku":"1768010","price":8.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0492\/1609\/4360\/files\/71EGZX3UqWL.jpg?v=1784614876","url":"https:\/\/roundaboutbookstore.com\/products\/the-copywriters-handbook-a-step-by-step-guide-to-writing-copy-that-sells-3rd-edition","provider":"Roundabout Books","version":"1.0","type":"link"}