{"product_id":"the-fall-of-advertising-and-the-rise-of-pr","title":"The Fall of Advertising and the Rise of PR","description":"\u003cbody\u003e\n\u003cb\u003eTitle: \u003c\/b\u003eThe Fall of Advertising and the Rise of PR\n\u003cbr\u003e\u003cb\u003eAuthor: \u003c\/b\u003eLaura Ries, Al; Ries\n\u003cbr\u003e\u003cb\u003eISBN: \u003c\/b\u003e9780060081997\n\u003cbr\u003e\u003cb\u003ePublisher: \u003c\/b\u003eHarper Business\n\u003cbr\u003e\u003cb\u003ePublished: \u003c\/b\u003e2004\n\u003cbr\u003e\u003cb\u003eBinding: \u003c\/b\u003ePaperback\n\u003cbr\u003e\u003cb\u003eLanguage: \u003c\/b\u003eEnglish\n\u003cbr\u003e\u003cb\u003eEdition: \u003c\/b\u003eReprint\n\u003cbr\u003e\u003cb\u003eCondition Note: \u003c\/b\u003eClean, unmarked copy with some edge wear. Good binding. Dust jacket included if issued with one. We ship in recyclable American-made mailers. 100% money-back guarantee on all orders.\n\u003cbr\u003e\u003cb\u003ePublisher Description: \u003c\/b\u003e\u003cp\u003eBestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. \u003c\/p\u003e\n\u003cp\u003eToday's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising. \u003c\/p\u003e\n\u003cp\u003eUsing in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, \u003cem\u003eThe Fall of Advertising\u003c\/em\u003e provides valuable ideas for marketers -- all the while demonstrating why \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eadvertising lacks credibility, the crucial ingredient in brand building, and how only PR can supply that credibility; \u003c\/li\u003e\n\u003cli\u003ethe big bang approach advocated by advertising people should be abandoned in favor of a slow build-up by PR; \u003c\/li\u003e\n\u003cli\u003eadvertising should only be used to maintain brands once they have been established through publicity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eBold and accessible, \u003cem\u003eThe Fall of Advertising\u003c\/em\u003e is bound to turn the world of marketing upside down.\u003c\/p\u003e\n\u003c\/body\u003e","brand":"Harper Business","offers":[{"title":"The Fall of Advertising and the Rise of PR | Laura Ries, Al; Ries | Paperback | 9780060081997 | Used: Very Good | Business \u0026 Personal Finance 1563995","offer_id":48417832140952,"sku":"1563995","price":7.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0492\/1609\/4360\/files\/71XWFwojKOL.jpg?v=1773335622","url":"https:\/\/roundaboutbookstore.com\/products\/the-fall-of-advertising-and-the-rise-of-pr","provider":"Roundabout Books","version":"1.0","type":"link"}