{"product_id":"transforming-modernity-popular-culture-in-mexico","title":"Transforming Modernity: Popular Culture in Mexico","description":"\u003cbody\u003e\n\u003cb\u003eTitle: \u003c\/b\u003eTransforming Modernity: Popular Culture in Mexico\n\u003cbr\u003e\u003cb\u003eAuthor: \u003c\/b\u003eNéstor García Canclini\n\u003cbr\u003e\u003cb\u003eISBN: \u003c\/b\u003e9780292727595\n\u003cbr\u003e\u003cb\u003ePublisher: \u003c\/b\u003eUniversity of Texas Press\n\u003cbr\u003e\u003cb\u003ePublished: \u003c\/b\u003e1993\n\u003cbr\u003e\u003cb\u003eBinding: \u003c\/b\u003ePaperback\n\u003cbr\u003e\u003cb\u003eLanguage: \u003c\/b\u003eEnglish\n\u003cbr\u003e\u003cb\u003eNumber of Pages: \u003c\/b\u003e144\n\u003cbr\u003e\u003cb\u003eCondition Note: \u003c\/b\u003eExcellent, unmarked copy with little wear and tight binding. We ship in recyclable American-made mailers. 100% money-back guarantee on all orders.\n\u003cbr\u003e\u003cb\u003ePublisher Description: \u003c\/b\u003e\u003cp\u003eIs popular culture merely a process of creating, marketing, and consuming a final product, or is it an expression of the artist's surroundings and an attempt to alter them? Noted Argentine\/Mexican anthropologist Néstor García Canclini addresses these questions and more in \u003ci\u003eTransforming Modernity\u003c\/i\u003e, a translation of \u003ci\u003eLas culturas populares en el capitalismo\u003c\/i\u003e. Based on fieldwork among the Purépecha of Michoacán, Mexico, some of the most talented artisans of the New World, the book is not so much a work of ethnography as of philosophy-a cultural critique of modernism. García Canclini delineates three interpretations of popular culture: spontaneous creation, which posits that artistic expression is the realization of beauty and knowledge; \"memory for sale,\" which holds that original products are created for sale in the imposed capitalist system; and the tourist outlook, whereby collectibles are created to justify development and to provide insight into what capitalism has achieved.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eTransforming Modernity\u003c\/i\u003e argues strongly for popular culture as an instrument of understanding, reproducing, and transforming the social system in order to elaborate and construct class hegemony and to reflect the unequal appropriation and distribution of cultural capital. With its wide scope, this book should appeal to readers within and well beyond anthropology-those interested in cultural theory, social thought, and Mesoamerican culture.\u003c\/p\u003e\n\u003c\/body\u003e","brand":"University of Texas Press","offers":[{"title":"Transforming Modernity: Popular Culture in Mexico | Néstor García Canclini | Paperback | 9780292727595 | Used: Like New | Back Stacks G 1788929","offer_id":67857758421144,"sku":"1788929","price":12.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0492\/1609\/4360\/files\/91nNXWxuWqL.jpg?v=1793496109","url":"https:\/\/roundaboutbookstore.com\/products\/transforming-modernity-popular-culture-in-mexico","provider":"Roundabout Books","version":"1.0","type":"link"}