McGraw-Hill
Brand Warfare: 10 Rules for Building the Killer Brand
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Title: Brand Warfare: 10 Rules for Building the Killer Brand
Author: David F D'Alessandro
ISBN: 9780071362931
Publisher: McGraw-Hill
Published: 2001
Binding: Hardcover
Language: English
Condition: Used: Near Fine
Excellent, unmarked copy with little wear and tight binding. We ship in recyclable American-made mailers. 100% money-back guarantee on all orders.
I 1667732
Publisher Description:
Branding has developed into one of the business world's hottest concepts, and for good reason. Branding is cited as the secret ingredient behind the tremendous corporate gains realized in recent years by companies ranging from FedEx, Rolex, Starbuck, Volvo, and most interestingly, John Hancock.
Author: David F D'Alessandro
ISBN: 9780071362931
Publisher: McGraw-Hill
Published: 2001
Binding: Hardcover
Language: English
Condition: Used: Near Fine
Excellent, unmarked copy with little wear and tight binding. We ship in recyclable American-made mailers. 100% money-back guarantee on all orders.
I 1667732
Publisher Description:
Branding has developed into one of the business world's hottest concepts, and for good reason. Branding is cited as the secret ingredient behind the tremendous corporate gains realized in recent years by companies ranging from FedEx, Rolex, Starbuck, Volvo, and most interestingly, John Hancock.
