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Portfolio Hardcover

Competition Demystified: A Radically Simplified Approach to Business Strategy

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Title
Title: Competition Demystified: A Radically Simplified Approach to Business Strategy
Author: Bruce C Greenwald
ISBN: 9781591840572
Publisher: Portfolio Hardcover
Published: 2005
Binding: Hardcover
Language: English
Edition: First Edition
Number of Pages: 416
Condition Note: Excellent, unmarked copy with little wear and tight binding. We ship in recyclable American-made mailers. 100% money-back guarantee on all orders.
Publisher Description: Presents a theory of competition that challenges the methods of Michael Porter's Competitive Strategy, arguing that a competitor's ease in entering or expanding in a given market is the only essential factor in determining advantage.