Basic Books

Design of Everyday Things (Basic Pbk)

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Title
Title: Design of Everyday Things (Basic Pbk)
Author: Don Norman
ISBN: 9780465067107
Publisher: Basic Books
Published: 2002
Binding: Paperback
Language: English
Condition: Used: Near Fine
Excellent, unmarked copy with little wear and tight binding. We ship in recyclable American-made mailers. 100% money-back guarantee on all orders.

Architecture & Design 1657077

Publisher Description:
First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.