E. W. Scripps and the Business of Newspapers

Title: E. W. Scripps and the Business of Newspapers
Author: Gerald J Baldasty
ISBN: 9780252067501
Publisher: University of Illinois Press
Published: 1999
Binding: Paperback
Language: English
Condition: Used: Near Fine
Excellent, unmarked copy with little wear and tight binding. We ship in recyclable American-made mailers. 100% money-back guarantee on all orders.

N 1493272

Publisher Description:

Edward Willis Scripps revolutionized the newspaper industry by applying modern business practices. His press empire grew to more than forty newspapers supported by a telegraphic news service and an illustrated news features syndicate. Convinced that big business was corrupting the American press, Scripps resisted supporting his newspapers through advertising. He also aimed them at the working class, an audience virtually ignored by most newspaper publishers of his era.

Drawing on Scripps's business correspondence, Gerald Baldasty provides a portrait of a long-neglected entrepreneurial giant. Maintaining that the press should support the democratic endeavor by informing its largest constituency, Scripps succeeded in creating a string of small, one-penny newspapers that advocated for the common people by crusading for lower streetcar fares, free textbooks for public school children, municipal ownership of utilities, and pure food legislation, among many other causes.