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Basic Books

Fables of Abundance: A Cultural History of Advertising in America (Revised)

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Title
Title: Fables of Abundance: A Cultural History of Advertising in America (Revised)
Author: Jackson Lears
ISBN: 9780465090754
Publisher: Basic Books
Published: 1995
Binding: Paperback
Language: English
Edition: Revised ed.
Number of Pages: 512
Condition Note: Clean, unmarked copy with some edge wear. Good binding. Dust jacket included if issued with one. We ship in recyclable American-made mailers. 100% money-back guarantee on all orders.
Publisher Description: A "highly illuminating" ( "Publishers Weekly," starred review) book that fundamentally transforms the whole debate about the cultural significance of advertising."A work of prodigious research, of admirable historical imagination, of daring criticism."--Michael Schudson, author of "Advertising, the Uneasy Persuasion"

"Simply brilliant. A major work in American cultural history."--Alan Trachtenberg, Yale University

"Fascinating...fluent...and moving."--Alexander Star, "New Republic"

"Lears is one of cultural history's masters of linnking popular moods and ideas with arts, philosophies, industries, and commodities." "--New York Review of Books"