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University of California Press

Fashion System

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Title: Fashion System
Author: Roland Barthes
ISBN: 9780520071773
Publisher: University of California Press
Published: 1990
Binding: Paperback
Language: English
Condition: Used: Near Fine
Excellent, unmarked copy with little wear and tight binding. We ship in recyclable American-made mailers. 100% money-back guarantee on all orders.

Q 1658703

Publisher Description:
In his consideration of the language of the fashion magazine-the structural analysis of descriptions of women's clothing by writers about fashion-Barthes gives us a brief history of semiology. At the same time, he identifies economics as the underlying reason for the luxuriant prose of the fashion magazine: "Calculating, industrial society is obliged to form consumers who don't calculate; if clothing's producers and consumers had the same consciousness, clothing would be bought (and produced) only at the very slow rate of its dilapidation."