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Houghton Mifflin Company

Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business (Revised and Updated)

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Title: Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business (Revised and Updated)
Author: Jay Conrad Levinson
ISBN: 9780395906255
Publisher: Houghton Mifflin Company
Published: 1998
Binding: Paperback
Language: English
Condition: Used: Very Good


Business & Personal Finance 1622856

Publisher Description:
This completely revised and expanded edition identifies: the fastest-growing markets for the twenty-first century, with tips on how to reach them; unique strategies for cooperative fusion marketing with other businesses; the latest programs for freelance employees and telecommuters; up-to-date information on the Internet and other technologies that aid the guerrilla in targeting and growing a business; and management lessons for the twenty-first-century entrepreneur.