Inmates Are Running the Asylum: Why High-Tech Products Drive Us Crazy and How to Restore the Sanity

Title: Inmates Are Running the Asylum: Why High-Tech Products Drive Us Crazy and How to Restore the Sanity
Author: Alan Cooper
H: 1706910
ISBN: 9780672316494
Publisher: Sams
Published: 1999
Binding: Hardcover
Language: English
Edition: 1
Number of Pages: 261
Section: Business & Economics | Information Management
Condition Note: Excellent, unmarked copy with little wear and tight binding. We ship in recyclable American-made mailers. 100% money-back guarantee on all orders.
Publisher Description: The "Inmates are Running the Asylum" argues that, despite appearances, business executives are simply not the ones in control of the high-tech industry. They have inadvertently put programmers and engineers in charge, leading to products and processes that waste huge amounts of money, squander customer loyalty, and erode competitive advantage. They have let the inmates run the asylum. Alan Cooper offers a provocative, insightful and entertaining explanation of how talented people continuously design bad software-based products. More importantly, he uses his own work with companies big and small to show how to harness those talents to create products that will both thrill their users and grow the bottom line.