McGraw-Hill/Irwin
Internet Marketing, 2/E, with E-Commerce Powerweb (Revised)
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Title: Internet Marketing, 2/E, with E-Commerce Powerweb (Revised)
Author: Rafi Mohammed
ISBN: 9780072865264
Publisher: McGraw-Hill/Irwin
Published: 2003
Binding: Hardcover
Language: English
Edition: 2
Number of Pages: 768
Condition Note: Excellent, unmarked copy with little wear and tight binding. We ship in recyclable American-made mailers. 100% money-back guarantee on all orders.
Publisher Description: Presents a four stage framework to help students and practitioners understand how to think about and implement effective Internet marketing programs. This four stage customer-centric framework aims to show readers how to use the Internet to create intense and profitable relationships with their customers.
Author: Rafi Mohammed
ISBN: 9780072865264
Publisher: McGraw-Hill/Irwin
Published: 2003
Binding: Hardcover
Language: English
Edition: 2
Number of Pages: 768
Condition Note: Excellent, unmarked copy with little wear and tight binding. We ship in recyclable American-made mailers. 100% money-back guarantee on all orders.
Publisher Description: Presents a four stage framework to help students and practitioners understand how to think about and implement effective Internet marketing programs. This four stage customer-centric framework aims to show readers how to use the Internet to create intense and profitable relationships with their customers.
