Net Gain: Expanding Markets Through Virtual Communities

Title: Net Gain: Expanding Markets Through Virtual Communities
Author: John Hagel
ISBN: 9780875847597
Publisher: Harvard Business Review Press
Published: 1997
Binding: Hardcover
Language: English
Edition: 6th Printing
Number of Pages: 256
Section: Business & Economics | Marketing | General
Publisher Description:

Net Gain identifies where the next level of value lies on the Internet and lays out the first economic model to quantify the revenue potential and the investment required to build a successful virtual community. From the offerings of commercial online services such as the Motley Fool Investment group to Internet communities of book lovers, Net Gain offers a multitude of real-world scenarios and lessons for building value and creating competitive edge. The authors clearly show that in order to compete in the online economy, you must establish an entirely new approach to product development, marketing, customer service, and distribution, and rethink your company's relationships to customers, suppliers, and competitors. And they show you how to do it.