SAGE Publications Ltd
Nike Culture: The Sign of the Swoosh
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Title: Nike Culture: The Sign of the Swoosh
Artist or Composer: Robert Goldman
UPC: 9780761961499
Label: SAGE Publications Ltd
Released: 1998
Format: Paperback
Language: English
Edition: 1
Number of Pages: 208
Condition Note: Disc, case and artwork in excellent condition with little sign of use. We ship in recyclable American-made mailers. 100% money-back guarantee on all orders.
Publisher Description: This book is one of the first to take an in-depth look at how an advertising image works. It situates the Nike swoosh logo in terms of political economy, sociology, culture and semiotics.
Artist or Composer: Robert Goldman
UPC: 9780761961499
Label: SAGE Publications Ltd
Released: 1998
Format: Paperback
Language: English
Edition: 1
Number of Pages: 208
Condition Note: Disc, case and artwork in excellent condition with little sign of use. We ship in recyclable American-made mailers. 100% money-back guarantee on all orders.
Publisher Description: This book is one of the first to take an in-depth look at how an advertising image works. It situates the Nike swoosh logo in terms of political economy, sociology, culture and semiotics.
Nike Culture describes and deconstructs the themes and structures of Nike′s advertising, outlines the contradictions between image and practice, and explores the logic of the sign economy. In addition, by focusing on issues revolving around representations of race, class and gender, the desire for both community and recognition, and the construction of sport as a spiritual enterprise, the book offers insights into the cultural contradictions embedded in sports culture.
