Power of Why: Breaking Out in a Competitive Marketplace

Title: Power of Why: Breaking Out in a Competitive Marketplace
Author: C Richard Weylman
G: 1704543
ISBN: 9780544026889
Publisher: New Harvest
Published: 2013
Binding: Hardcover
Language: English
Edition: 1
Number of Pages: 176
Section: Business & Economics | Marketing | General
Condition Note: Excellent, unmarked copy with little wear and tight binding. We ship in recyclable American-made mailers. 100% money-back guarantee on all orders.
Publisher Description:

Win and keep customers by speaking to what they want to buy instead of what you want to sell. The Power of Why shows readers how to elevate their business performance. As Weylman explains, customers don't care if a business is different or that its products are unusual. Trumpeting achievements like "We were voted #1 again" or "Rated best service three years running" doesn't engage buyers emotionally. It's seller-centric thinking in a buyer-centric world. When customers decide where to buy, they have one thing in mind: Why should I do business with this company? Will it solve my problem, today? Buyers want to do business with companies willing to make a customer-centric promise of expected outcome: up-front, unconditional, and unqualified. This is not just a slogan; it's the company's DNA, consistently delivered through all parts of the organization. Think Tax Masters, whose promise--"We solve your tax problems"--couldn't be more buyer-centric. And they deliver. With the same actionable, hands-on strategies Weylman has used to help companies of all sizes grow in the toughest conditions, The Power of Why is the essential manual for business survival and growth.