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Olive Branch Press

Selling Israel

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Title
Title: Selling Israel
Author: Harriet Malinowitz
ISBN: 9781623715809
Publisher: Olive Branch Press
Published: 2025
Binding: Paperback
Language: English
Publisher Description: <b>An urgent and necessary deep dive into how Israel's masterful use of propaganda has shaped global perceptions, justified Israel's policies, and masked its violations of human rights and international law.</b> <p/><i>Selling Israel: Zionism, Propaganda, and the Uses of Hasbara </i>is a revelatory examination of how Israel has skillfully employed propaganda to shape global perceptions, justify its policies, and maintain Western support despite its ongoing violations of international law and human rights. <p/>From its late 19th-century origins, Zionism sought to unite a fractured Jewish population under a nationalist vision. But achieving this goal required more than political maneuvering--it demanded a compelling narrative. Whether persuading world powers to endorse the state's creation, rallying Jews to fund and populate the new nation, or branding Israel as a beacon of democracy while suppressing Palestinian resistance, the Zionist project has always depended on carefully crafted messaging. <p/>Author Harriet Malinowitz, a retired professor of English specializing in writing, rhetoric, Palestine studies, and gender and sexuality studies, brings a sharp analytical lens to Israel's powerful public relations apparatus. A longtime advocate for Palestinian rights and a member of Jewish Voice for Peace, Malinowitz draws from her extensive research and activism to uncover the methods of hasbara--Israel's vast propaganda network spanning government ministries, NGOs, media outlets, and academic institutions. She explores the use of "nation branding", "soft power", "greenwashing", "pinkwashing", and digital influence to maintain a global image of Israel as a besieged democracy rather than a colonial occupier. <p/>With a rich background in critical discourse analysis and a history of publishing in outlets such as Mondoweiss, Slate, and The Women's Review of Books, Malinowitz offers a meticulously researched, incisive critique of how Zionism has transformed deception into doctrine. <p/><i>Selling Israe</i>l<b> </b>is an essential read for anyone seeking to understand the deep-rooted propaganda strategies behind one of the world's most contested conflicts.