The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells, 3rd Edition

Title: The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells, 3rd Edition
Author: Robert W. Bly
ISBN: 9780805078046
Publisher: Holt Paperbacks
Published: 2006
Binding: Paperback
Language: English
Edition: 3rd
Number of Pages: 432
Condition Note: Excellent, unmarked copy with little wear and tight binding. We ship in recyclable American-made mailers. 100% money-back guarantee on all orders.
Publisher Description:

The classic guide to copywriting, now in an entirely updated third edition

This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention--and sell more products.

Among the tips revealed are:
- eight headlines that work--and how to use them
- eleven ways to make your copy more readable
- fifteen ways to open a sales letter
- the nine characteristics of successful print ads
- how to build a successful freelance copywriting practice
- fifteen techniques to ensure your e-mail marketing message is opened

This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.

I don't know a single copywriter whose work would not be improved by reading this book. --David Ogilvy