Harvard Business School Press
The Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation
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Title: The Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation
Author: Frans Johansson
ISBN: 9781422102824
Publisher: Harvard Business School Press
Published: 2006
Binding: Paperback
Language: English
Edition: None Stated
Condition Note: Clean, unmarked copy with some edge wear. Good binding. Dust jacket included if issued with one. We ship in recyclable American-made mailers. 100% money-back guarantee on all orders.
Publisher Description: Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs. Frans Johansson's The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offers examples how we can turn the ideas we discover into path-breaking innovations.
Author: Frans Johansson
ISBN: 9781422102824
Publisher: Harvard Business School Press
Published: 2006
Binding: Paperback
Language: English
Edition: None Stated
Condition Note: Clean, unmarked copy with some edge wear. Good binding. Dust jacket included if issued with one. We ship in recyclable American-made mailers. 100% money-back guarantee on all orders.
Publisher Description: Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs. Frans Johansson's The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offers examples how we can turn the ideas we discover into path-breaking innovations.
