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The MIT Press

Understanding Media: The Extensions of Man

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Title: Understanding Media: The Extensions of Man
Author: McLuhan, Marshall
ISBN: 9780262631594
Publisher: The MIT Press
Published: 1994
Binding: Quality
Language: English
Condition: New
New from the publisher

Non-Fiction 1341753

Publisher Description:
This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate.