Where Good Ideas Come from: The Natural History of Innovation

Title: Where Good Ideas Come from: The Natural History of Innovation
Author: Steven Johnson
Science & Math: 1702192
ISBN: 9781594487712
Publisher: Riverhead Books
Published: 2010
Binding: Hardcover
Language: English
Edition: 1
Number of Pages: 336
Section: Science | History
Condition Note: Excellent, unmarked copy with little wear and tight binding. We ship in recyclable American-made mailers. 100% money-back guarantee on all orders.
Publisher Description: From the New York Times bestselling author of How We Got To Now and Extra Life

The printing press, the pencil, the flush toilet, the battery--these are all great ideas. But where do they come from? What kind of environment breeds them? What sparks the flash of brilliance? How do we generate the breakthrough technologies that push forward our lives, our society, our culture? Steven Johnson's answers are revelatory as he identifies the seven key patterns behind genuine innovation, and traces them across time and disciplines. From Darwin and Freud to the halls of Google and Apple, Johnson investigates the innovation hubs throughout modern time and pulls out applicable approaches and commonalities that seem to appear at moments of originality. Where Good Ideas Come From gives us both an important new understanding of the history of innovation and a set of useful strategies for cultivating our own creative breakthroughs.