Wiley
Why They Buy: American Consumers Inside and Out
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Title: Why They Buy: American Consumers Inside and Out
Author: Robert B Settle
ISBN: 0471844578
Publisher: Wiley
Published: 1986
Binding: Hardcover
Language: English
Edition: 1
Number of Pages: 351
Condition Note: Excellent, unmarked copy with little wear and tight binding. We ship in recyclable American-made mailers. 100% money-back guarantee on all orders.
Publisher Description: What makes people buy the things they do? This audio cassette offers marketers insight into the buying behavior of American consumers. It reveals the hidden needs, motivations, and physical and psychological influences behind their buying habits. Presents invaluable information that can be applied to product design, packaging, marketing, and advertising. Describes how consumers learn about products and develop attitudes toward products and brands, stores and services.
Author: Robert B Settle
ISBN: 0471844578
Publisher: Wiley
Published: 1986
Binding: Hardcover
Language: English
Edition: 1
Number of Pages: 351
Condition Note: Excellent, unmarked copy with little wear and tight binding. We ship in recyclable American-made mailers. 100% money-back guarantee on all orders.
Publisher Description: What makes people buy the things they do? This audio cassette offers marketers insight into the buying behavior of American consumers. It reveals the hidden needs, motivations, and physical and psychological influences behind their buying habits. Presents invaluable information that can be applied to product design, packaging, marketing, and advertising. Describes how consumers learn about products and develop attitudes toward products and brands, stores and services.
